Consumers can easily get into debt unnecessarily at Christmas, an expert has warned.
Managing director at financial advisory firm Invest Southwest Dave Penny said: “Do not borrow money to spend at Christmas, especially if the mainstream lenders wont touch you.”
He added that those offering payday loans and other short-term deals represent “the fast track on the road to ruin”.
Mr Penny suggested the best approach is to budget carefully and stick to a fixed spending limit, with the cost being kept down through limited present buying and a ceiling on the price of each gift.
He added that in the current gloomy economic climate it is legitimate for people to forego Christmas spending altogether on the basis that it simply cannot be afforded this year.
However, the average consumer will spend £437 on the festive season this year, according to research by Moneysupermarket.com.
It warned this could cause debt problems for many, not least the ten per cent of people its poll found were planning to fund their outlay using credit cards.